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Petember FAQs

About the Event

What is Petember?

Celebrate the impact your pet makes in your life to support kids in need of assistance dogs. 

Petember is a fundraiser challenge held during September that sees you pledge to spend an extra 30 minutes quality time spoiling your pet each day, taking part in fun activities, all while raising funds for Variety Assistance Dogs.

The funds you raise during Petember will go towards kids on our waiting list in need of a dog to help them live their very best lives.

Follow along with our set themes each week - take PAWt, post pics of your quality time and raise funds right throughout September.

There’s $5,000 in prizes for our fave pics of the week PLUS heaps of rewards to earn!

  • Sign up
  • Ask your friends to supPAWt you
  • Take PAWt in our weekly challenges and share on socials
  • Post your pics daily or once a week with a link to your fundraising page for your chance to WIN (the more times you share your page and pics, the more chances you have to WIN!)

How does Petember help kids in need?

Petember raises funds for Variety - the Children's Charity to fund assistance dogs for kids living with Autism or anxiety - one of our highest areas of demand.

Assistance dogs are working animals that are specially trained to help people who are living with disability to manage sensory issues, move around, do everyday activities and tasks, and be more independent. 

Selected puppies are trained for around 2 years to become assistance dogs. Puppies are chosen for having a good temperament.

They spend their first year to 18 months living with a volunteer puppy educator before undergoing around 6 months of advanced training specifically tailored to their new owners needs.

Variety - the Children's Charity provides funding for assistance dogs for kids living with disability. Assistance dogs cost up to $40,000 to train and one of Variety's most in-demand grants.

How do I get in touch with Variety - the Children's Charity?

Petember is run for and by the team of staff and volunteers at Variety - the Children's Charity. You can get in touch anytime on (03) 8698 3900 or petember@varietyvic.org.au

How does taking part benefit me?

Did you know, even thinking about your pet makes you feel more positive! Just having your pet on your mind boosts your mood!

Spending just 15 - 30 minutes time with your pet has been shown to decrease levels of cortisol (a stress-related hormone) and lower blood pressure. Other studies have found that pets can reduce loneliness, increase feelings of social support, and boost your mood. 

Whether meeting in the park with you dog friends or happily fielding pats and chats at the local cafe, pets make your more connected with your community.

AND Your pets make you healthier and more active - whether it's getting out and about on walks or PAWsome adventures or playing inside!

When is Petember?

The Petember Challenge runs from 1 - 30 September but stay tuned because we have heaps of great side comps in the lead up and running through to first of October - you can start fundraising anytime to earn treats and rewards.

What will the weekly challenge themes be?

We've created weekly themes and ideas for the month of September - follow along or create your own!

Upload your pics with a link to your fundraising page and a call for donations to support kids in need of assistance dogs with #VarietyPetember for your chance to win. Feel free to theme up your pics with props, accessories and even social stickers. 

Don’t have a Facebook or Insta page? Upload your pics directly to your fundraising page!

Week 1  - PAWsome Adventures Week

Every day should be a dog day out! This week your 30 minute a day challenge is to give your dog a little adventure each day from walkies to couch time to a nommy PUPPacino treat!

Ideas to get you started:

  • Take your dog on an adventure every day – to the dog-friendly café or pub, beach, hiking, walking, in your own home (sometimes the couch or hooman bed can be a great adventure for your doggo!)
  • Choose your own adventure! Want to get creative? Think about your dog’s PAWsonaility and imagine their dream adventure – is your dog Maverick from Top Gun or Bill and Ted going on an excellent adventure.

Week 2  - PAWsitivity Week

This week your daily challenge is to spend 30 minutes giving your dog their best day ever. Show us what it looks like when your pet is living their best life and capture it all in an image (or 7!).

Ideas to get you started:-

  • Doggy day spa
  • Special moments – take your dog to their favourite spot or play with their favourite toy
  • Find a new way to make your dog happy
  • Take some pics with a sign telling the world a PAWsitive thought from your dog
  • Celebrate your dogs fave feature – cute nose, sqwooshy face, big smile
  • Friends FURever cuddles and snuggles with you and your dog
  • Treats for our sweets – capture that PAWlease face!

Week 3  - Work PAWtner Week

We all know our dogs are our best PAWtners in life – from work outs to working from home. Celebrate their working efforts by spending quality time as you get to work this week.

  • Take your dog to work
  • Spend time with your dog WFH
  • Work out with your dog
  • Run errands together
  • Get your dog to work - Create a backyard obstacle course
  • Teach your dog new trick (top tip – use your SCHMACKOS treats to get them motivated!)

Week 4  - FURshian Week

It’s PUParazzi time, get those outfits out and strut your stuff on the CATwalk. Choose from our themes or create your own.

  • PUP stars
  • Something that begins with P
  • SPAWty
  • SuPAW heroes
  • Red PAWpet
  • PAWsome person

What rewards can I earn?

We like to PAW it forward with our PAW-wards! 

Our amazing fundraisers make such a difference to kids in need, we just want to say thanks with a few treats!

Donate $25 to Earn an Exclusive Petember Challenge Bandana for Your Pet

Make a donation of $25 or more when you sign up to receive a Petember bandana. Be quick  - only available until stocks run out!

Raise $160 for Your Chance to WIN a $500 FuzzYard Shopping Spree

Raise $160 to go in the draw for a $500 FuzzYard online shopping spree. Drawn 1 October 2022.

Raise $320 to receive a $30 FuzzYard voucher to redeem online

Raise $320 and be rewarded with a $30 FuzzYard voucher. Be quick  - only available until stocks run out!

Raise $500 for your chance to WIN a Dog e-Bike adventure

Raise $500 or more to go in the draw for a 3 month hire of a Lug + Carrie Tern HSD electric cargo bike with doghouse valued at $624. Drawn 1 October.

Raise $940 for Your Chance to WIN a Dog Adventure Pack

Raise $940 or more to go in the draw for one of three Sheen Panel Service dog travel sets with everything you need for your dogs best adventure. Drawn 1 October.

How can I win prizes?

To go in the running for weeky photo prizes, challenge pics uploaded on your fundraising page or on socials with #VarietyPetember and a link to your fundraising page to be eligible to WIN.

What are the prizes?

Win PAWrizes

Take PAWt in our weekly challenges and share on socials or on your fundraising page
Post your pics daily or once a week with a link to your fundraising page for your chance to WIN (the more times you share your page and pics, the more chances you have to WIN!)

Each week you have the chance to WIN a $200 or one of three $100 online shopping sprees at FuzzYard.

Weekly PAWrize Categories

Photo of the week - $200 FuzzYard online shopping spree
Best PAWsonality - $100 FuzzYard online shopping spree
Best Weekly Challenge Pic -  $100 FuzzYard online shopping spree
Best Hooman Pet Bond -  $100 FuzzYard online shopping spree

Can any species of pet take part?

Yes! Dogs, cats, ferrets, lizards, birds, rabbits...if you have a pet you'd like to celebrate, Petember welcomes all creatures, great and small!

I missed a week! Can I enter anytime in September?

Yes you can enter and be eligible for a weekly prize as well as our amazing fundraising prizes any time in September - you can enter one week or all four!

When are the entry deadlines for weekly prizes?

To go in the running for weeky photo prizes, challenge pics uploaded on your fundraising page or on socials with #VarietyPetember will close as follows:


Week 1 entries open 9.01am AEST Thursday 1 September. Week 1 entries close 11.59pm AEST Thursday 8 September.


Week 2 entries open 9.01am AEST Thursday 8 September. Week 2 entries close 11.59pm AEST Thursday 15 September


Week 3 entries open 9.01am AEST Thursday 15 September. Week 3 entries close 11.59pm AEST Thursday 22 September.          


Week 4 entries open 9.01am AEST Thursday 22 September. Week 4 entries close 11.59pm AEST Thursday 29 September.

PAWsome Fundraisers FAQs

How do I set up a fundraising page to supPAWt Variety Assistance Dogs?

You’ll receive a special Petember fundraising page automatically on sign up. PAWsonalise it to unlock your Petember badges and share it far and wide. Your page will be automatically set with a $320 fundraising target – feel free to change this goal at anytime!

How do I PAWmote my page?

You can bark out loud and share your Petember page on social media, email and SMS – on signup you’ll have access to some FUR-iendly fundraising tips and tricks, lots of assets to share and you can even ask your friends for supPAwt right from your Petember dashboard.

I’ve never fundraised before, how do I start?

There are lots of ways to fundraise – and something to suit everybody, even if it’s your first time! You could start small by setting up you Petember fundraising page and only share it with close family and friends, or you may want to go a bit bigger and share it will all your friends on social media.

Once you sign up, you can download your Event Guide from your dashboard for all the tips and tools you need.

And we’re here to help! If you have questions, ideas, or need anything – send us an email to petember@varietyvic.org.au, give us a call 03 8698 3900.

How do people donate?

Friends, family, other PAWrents and followers can get behind you by clicking the ‘Donate’ button on your individual Petember page, or they can search for you on the homepage to find your profile before making a donation. And while they’re there they can check out your PAWgeous entries! Your supPAWters will receive a special thank you and automatic tax deductible receipt.

Where will the money go?

It costs around $40,000 to train and place a Variety Assistance Dog with a child in need. Your supPAWt will assist Variety to fund assistance dogs for kids currently on our waiting list and to work with service providers to train, care for and place future assistance dogs.

Do I have to wait until September to fundraise?

Not at all – we’d love you to get the momentum going and share your page far and wide to reach your fundraising goals, earn your special Petember bandana and be in the running for our PAWsome highest fundraiser prize! Every dollar helps Variety fund as many assistance dogs as PAWsible!

What else does Variety – the Children’s Charity do?

Operating in Australia since 1975 and in the world since 1928, Variety is a very special charity started by entertainers. Variety – the Children’s Charity provide life-changing assistance through the provision of grants for tangible equipment and technology, scholarships to nurture the talents of children in need, offer programs to enable kids to keep up with their mates in the classroom and host events for families doing it tough to have fun and create unforgettable memories in inclusive spaces.

Taking PAWt

How do I take PAWt?

Taking PAWt is easy, simply click on the button on the top of the page and follow the steps.

Does it cost anything to take PAWt?

No entry to Petember is FREE. We’d love you and your good boy or girl to join us and share the love by fundraising to provide life-changing assistance dogs to kids in need – you’ll receive a special FUNdraising page on sign up, but it’s completely up to you if you want to fundraise or not. Entry to our Petember doggie dress

Do I have to post my entries on social media?

We would love you to share your weekly entries on socials tagged @varietypetember @varietyvic #VarietyPetember. Keep your eyes open for reposts and your iamges feautured on Variety Petember Facebook and Insta!

How can I get more tips and tricks?

We've created a full suite of resources to help you on your way as well as a comprehensive Event Guide with lots of tips and tricks to help you fundraise for kids in need.

Visit our resources page to check them out!

Follow us on socials


Get in touch! Contact us at Variety - the Children's Charity on (03) 8698 3900 or petember@varietyvic.org.au

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